The Design Lab
Inspired by you. Created by us. Be a part of how we bring new bras to life.
We Want to Hear from YOU!
Our mission here is to develop solutions and styles that serve your needs. So don’t hold back; we want you to bare it all.
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Inside The Design Lab
Meet Pam Rice, our Chief Merchandising Officer and resident bra expert, and find out how your feedback becomes innovative new concepts.
INTRODUCING THE LATEST LAYER FROM OUR DESIGN LAB
The Personalized Comfort Uplift Bra
New! Our comfiest, stretchiest fabric. Side and back smoothing. The perfect lift for every cup size.
This is as close to custom as it gets.
Made in the Design Lab
Check out some of the most popular styles we've created with your input.
As light as air and just as uplifting, it keeps you cool and comfy all day long.
The Breathe More Spacer Bra
As light as air and just as uplifting, it keeps you cool and comfy all day long.
Slay your workout in the lightest, most supportive sports bra.
Extreme Lite High Impact Sports Bra
Slay your workout in the lightest, most supportive sports bra.
Extra seams give you the most gorgeous front-and-center lift.
Lace Unlined Side Support Bra
Extra seams give you the most gorgeous front-and-center lift.
720° stretch and Flex-Inserts conform to curves every day of the month.
Fituitive™ Perfect Coverage T-Shirt Bra
720° stretch and Flex-Inserts conform to curves every day of the month.
All our expertise, all in one place.
